GRAVITY BLANKET

Gravity was born out of a partnership between Doris Dev and Futurism, a media company specializing in publishing frontier-tech content across the internet. Futurism wanted to develop a product to sell to their highly engaged audience, but had no experience or infrastructure to support design, development or operations to launch a physical product company. Enter Doris Dev! Following a viral Kickstarter campaign that generated over $4.7M in sales, Doris Dev helped lead design improvements for scale, engage multiple manufacturing partners to support high growth demand, set up operational infrastructure to support e-commerce operations, and lead conversations and  setup for offline distribution growth. 

New Product Development

Beyond the original weighted blanket, Gravity Blankets has expanded its assortment with new styles, extensions and  new product lines with the help from Doris Dev. 

Sleep Mask, Duvets, Gravity On the Go, Sleep Supplement. New Products coming soon.

Supply Chain Oversight

Doris Dev helps manage all ongoing communication and program management needs with the entire Gravity supply chain, including dozens of manufacturing and service partners across Asia and the US.  

Planning and Procurement

Doris Dev helped setup and oversee all inventory planning oversight, bridging historical information from all existing sales channels, upcoming promotions and opportunities from the marketing and sales team, and applying forward-looking projections to quarterly inventory needs. 

Import Oversight

Doris Dev handles all quoting, scheduling & oversight of freight forwarding and Customs clearance for Gravity products.

3PL Setup and Oversight

Doris Dev lead the work for a robust Request For Proposal to identify the right third-party logistics partner to handle inventory storage, order fulfillment and customer service support since their market launch. Since selecting the 3PL partner, Doris Dev has helped oversee the scaling of ongoing fulfillment, storage, distribution needs with the engaged 3PL partner. 

Distribution Growth 

Doris Dev has taken an active role in helping to support the growth of Gravity’s omnichannel distribution, including on-boarding new Drop Ship retailer partners such as Amazon, Target, Bed Bath & Beyond. Doris Dev also engaged & established new distribution and retail partners to carry Gravity products in brick and mortar stores.